What is meant by the term competitive edge?
A. It refers to a concept that two or more people, working together in a coordinated way, can accomplish more than the sum of their independent efforts.
B. It refers to an assessment of the strengths and weaknesses of current and potential competitors.
C. It refers to a particular characteristic that makes one firm more attractive to customers than other firms.
D. It refers to an organized effort to gather information about markets or customers.
Answer: C
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