Which of the following are NOT common managerial difficulties mentioned in the book?
a. Communicating the change too strongly
b. Seeing transitions as a cost rather than an investment
c. They become overconfident
d. They assume that they have the power and rationale to enact the change
a. Communicating the change too strongly
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Bates Company plans to add a new item to its line of consumer product offerings. Two possible products are under consideration. Each unit of Product A costs $6 to produce and has a contribution margin of $3, while each unit of Product B costs $12 and has a contribution margin of $4. What is the differential revenue for this decision?
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