In what way does MPR enhance personal selling?
A) MPR increases the emphasis on targeted advertising in the mass media.
B) MPR bridges the gap between the seller and the buyer's need for a good or service.
C) Corporate sales forces are now composed mainly of former public relations practitioners.
D) Personal selling is not part of the promotional mix, so MPR provides the marketing tools.
E) MPR experts accompany sales people as they call on prospects.
B
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_____ software notifies bloggers when their posts have been mentioned elsewhere on the Web, so they and their readers can extend the discussion beyond the original blog.
A. RSS B. Spyware C. Clickstream D. Trackback
On January 1, All City Services has the following balances:
Accounts Receivable $22,000 Bad Debts Expense $0 All City has the following transactions during January: Credit sales of $120,000, collections of credit sales of $84,000, and write-offs of $18,000. All City uses the direct write-off method. The amount of Bad Debts Expense for January is ________. A) $22,000 B) $25,714 C) $12,600 D) $18,000
Assuming all else is constant, which of the following statements is CORRECT?
A. For any given maturity, a 1.0 percentage point decrease in the market interest rate would cause a smaller dollar capital gain than the capital loss stemming from a 1.0 percentage point increase in the interest rate. B. From a corporate borrower's point of view, interest paid on bonds is not tax-deductible. C. Price sensitivity as measured by the percentage change in price due to a given change in the required rate of return decreases as a bond's maturity increases. D. For a bond of any maturity, a 1.0 percentage point increase in the market interest rate (rd) causes a larger dollar capital loss than the capital gain stemming from a 1.0 percentage point decrease in the interest rate. E. A 20-year zero coupon bond has more reinvestment rate risk than a 20-year coupon bond.
The physical function of detecting sound is called _____
Fill in the blank(s) with correct word