Performance marketing involves reviewing metrics assessing market share, customer loss rate, customer satisfaction, and product quality in the evaluation of the effectiveness of marketing activities
Indicate whether the statement is true or false
TRUE
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GM employees work at large customer facilities to reduce materials-management spending. This is an example of the ________ form of solution selling
A) solutions to encourage partnerships B) solutions to alter corporate culture C) solutions to enhance customer revenues D) solutions to decrease customer risks E) solutions to reduce customer costs
Social media play a key role in earned media
Indicate whether the statement is true or false
An example of a tangible benefit is
a. increased customer satisfaction b. more current information c. reduced inventories d. faster response to competitor actions
When a company has a proficiency in performing a strategically and competitively important value chain activity better than its rivals, it is said to have a
A. core competence. B. competitive advantage over rivals. C. distinctive competence. D. key value chain proficiency. E. company competence.