A company is publishing a smart media release to launch a new product, and it is aiming for the first hit on search engines. What is the best way to apply search engine optimization process effectively, and why?
a) Write a concise headline and put the most important keywords first; because the news release gets indexed
b) Focus on keywords in the first two paragraphs; because search engines concentrate on these first paragraphs
c) Provide several links at the beginning; because it helps search engines associate the content with other sites, which helps the ranking of the release
d) Include multimedia software whenever possible; because it makes the release stand out from hundreds of others received by reporters and editors
a
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The most frequently used type of informative speech is probably
the speech of A. definition. B. demonstration. C. description. D. exposition. E. explanation.
According to the text, an issue of the Journal of Nervous and Mental Disease carried
reports of clinical psychiatric patients who had to seek hospitalization and months of treatment after viewing which of the following movies?
a. Silence of the Lambs b. Psycho c. Jaws d. The Exorcist e. Nightmare on Elm Street
Comprehensive listening involves evaluating whether a speaker's
message is reasonable and logical. Indicate whether the statement is true or false
In their communication with target audiences, PR practitioners should be strategic and respect ______, societal, and professional norms.
a. international b. legal c. human d. behavioral