What are the different types of supporting materials included in press kits? Explain why an MPR professional would include each in a press kit
What will be an ideal response?
Press kits often contain extra resources known as supporting materials to help connectors understand the story and communicate it to their audience. 1. Photos are one example of press kit support material that can have a great impact on generating media mentions. Excellent photos can both tell and sell stories. Photos that clarify a point in a story or express an emotion better than words work best. 2. Press releases distribute promotional information about an organization in a timely manner. Press releases introduce connectors to a subject being promoted and can elicit media mention. 3 . Company literature, such as brochures, product sheets, case studies, or any other type of sales collateral help support the topic. 4. A list of outside expert contacts saves reporters time and gives the firm some input as to who will be commenting on the story. 5. Clippings provide evidence of other times the company or its stakeholders have been covered by the media or other connectors.
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In terms of proactive prevention strategies to prevent negative publicity, enhancements involve the attempt to increase the desirable outcome of an event in the eyes of the public
Indicate whether the statement is true or false
Which of the following is most likely true of a global firm?
A) A global firm typically operates from one country. B) A global firm engages in joint partnerships overseas. C) A global firm sees the world as many different markets. D) A global firm maximizes the importance of national boundaries. E) A global firm manufactures and markets goods wherever it can do the best job.
Tahoe Ski Company uses the perpetual inventory system and the gross method of accounting for purchases. The company had the following transactions during January: January 6:Purchased $4,000 of inventory. The seller's credit terms are 2/10, n/30.January 8:Returned $200 worth of defective units and received full credit. January 15:Paid the amount due, less the returned items.Prepare journal entries to record each of the preceding transactions.
What will be an ideal response?
An injured party may sue for only one remedy for breach of a sales contract
Indicate whether the statement is true or false