The Price area of the marketing mix
A. refers to any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.
B. does not involve estimating consumer reaction to possible prices.
C. requires consideration of the cost of the marketing mix and the competition facing the firm when setting prices.
D. does not include the consideration of geographic terms in price setting.
E. None of these answers is correct.
Answer: C
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