________ refers to how many people were exposed to a brand through a promotional effort and ________ refers to how many times they were exposed

A) Reach; exposure
B) Reach; efficiency
C) Reach; frequency
D) Efficiency; frequency
E) Efficiency; synergy


C

Business

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Every time you download a file from a Web site or attach files to e-mail, you are using a(n) _____ application.

A. TCP B. NNTP C. FTP D. POP

Business

The debt to equity ratio is expressed in terms of

A) a percentage. B) dollars. C) units. D) times.

Business

What approach to job design is likely to be most productive for knowledge workers:

a. strict demarcation between roles b. worker involvement in crafting their own jobs c. trade union involvement d. Taylorist separation of conception from execution

Business

The Keaton, Lewis, and Meador partnership had the following balance sheet just before entering liquidation:   Cash$100,000 Liabilities$40,000Noncash assets 210,000 Keaton, Capital 90,000    Lewis, Capital 60,000    Meador, Capital 120,000Total$310,000 Total$310,000??Keaton, Lewis, and Meador share profits and losses in a ratio of 2:4:4.?The partnership feels confident it will be able to eventually sell the noncash assets and wants to distribute some cash before paying liabilities. Assuming there will be no liquidation expenses, how much would each partner receive of a total $60,000 distribution of cash?? KeatonLewisMeadorA)$40,000 $0 $20,000 B)$12,000 $24,000 $24,000 C)$20,000 $13,333 $26,667 D)$60,000 $0 $0 E)$10,000 $0 $50,000 

A. Option D. B. Option B. C. Option E. D. Option A. E. Option C.

Business