Which of the following is a characteristic of a marketing objective?
A. It is consistent with both business-unit and corporate strategy.
B. It is a verbal agreement, not in writing.
C. It is not written in measurable terms.
D. It does not specify a time frame for its accomplishment.
E. It clearly identifies how marketing strategy will be implemented.
Answer: A
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A. Mathematical errors. B. Inappropriate or incomplete presentation. C. Unreasonable or internally inconsistent assumptions. D. All of the items listed may require a revision of prospective financial information.
The _______ approach to management focuses on scientific methods, time and motion studies, and job specialization with the goal of increasing productivity.
A. contingency B. behavioral C. MBO D. systems E. classical
A customer's check received in settlement of an account receivable is considered cash
Indicate whether the statement is true or false
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