Manufacturers use product development strategies to create new products for new markets
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Manufacturers use product development strategies to create new products for new markets.
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A) calling for a pizza delivery B) buying a service contract for a computer C) printing tickets from a home computer D) visiting a parts-and-service department E) offering secondary service features
In the pretest-posttest control group design shown above, selection bias is eliminated by ________
A) design control B) randomization C) matching D) statistical control
Which of the following is most likely to involve in-depth surveying or observation of a few consumers who fit the profile of the "typical" customer?
A) data mining B) syndicated research C) exploratory research D) causal research E) descriptive research
The United Nations is a type of ________
A. transnational corporation B. nonprofit non-governmental organization C. intergovernmental organization D. multinational enterprise