Which of the following types of products requires a marketing approach that emphasizes less on specialized information and more on image?
A) high-tech products
B) high-touch products
C) agricultural products
D) unsought products
B
You might also like to view...
Investment in certificates of deposit and other securities that do not change in value are reported on the balance sheet as
a. equity investments b. available-for-sale securities c. cash and cash equivalents d. held-to-maturity securities
According to a recent study of European industrial exporters, companies that utilized independent distributors would be most likely to utilize:
A) ethnocentric pricing. B) polycentric pricing. C) regiocentric pricing. D) geocentric pricing. E) extension pricing.
Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these approaches
What will be an ideal response?
Hiring a consultant is expensive, but it also ________ the insights that could be obtained.
A. limits B. distracts C. increases D. makes no difference to