Discuss the three major forces that contribute to success or failure in implementing a marketing plan

Question

What will be an ideal response?

Answer 1

The three major forces that contribute to success or failure in implementing a marketing plan are:
(1 ) Owning the Marketing Plan. Perhaps the most common reason a marketing plan fails is a lack of ownership. Ownership of a market plan can be enhanced with detailed action plans, a champion and ownership team, compensation based on performance metrics, and top management involvement.
(2 ) Supporting the Marketing Plan. Though there are potentially many factors that could affect the degree to which a business is committed to a marketing plan, time to succeed, resource allocation, communication, and skills to succeed are critical.
(3 ) Adapting the Marketing Plan. The marketing planning process does not stop when marketing plan implementation begins; it continues through strategy implementation. As do all systems, a marketing plan needs to be adapted to survive changing or unanticipated conditions. Four factors that contribute to the adaptive nature of a marketing plan are continuous improvement, feedback measurements, persistence, and adaptive roll out of the marketing plan.