Jose began his speech with statistics that suggested Americans are getting bigger and unhealthier. Which step of Monroe’s Motivated Sequence is Jose engage in?

a. attention
b. need
c. satisfaction
d. visualization


a. attention

Business

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Transactional leaders motivate followers through ______.

A. inspiration B. role-modeling C. inclusion D. rewards

Business

Social media like Facebook and MySpace represent a shift in the way that

A) Internet service providers charge for content. B) advertising agencies compete for clients. C) businesses communicate with their investors. D) consumers discover, read, and share information. E) mass media companies deliver content to customers.

Business

Your cover letter should not

A) include specific evidence of your qualifications. B) show confidence in yourself and your abilities. C) mention the minor points of your résumé. D) stress reader benefits.

Business

Which one of the following statements about capacity cushions is BEST?

A) Companies with flexible flow processes tend to have small capacity cushions. B) Companies with high capital costs tend to have large capacity cushions. C) Companies that have considerable customization tend to have larger capacity cushions. D) Constant demand rates require larger-capacity cushions.

Business