Answer the following statements true (T) or false (F)
1. A job diagnostic survey can be used to identify problems with a job's motivational characteristics and help determine if a job redesign is appropriate.
2. Reinforcement theory suggests behavior tends to be repeated if it has positive consequences and tends not to be if it has negative consequences.
3. The use of reinforcement theory to change human behavior is called behavior alteration.
4. Something that inhibits a given behavior can be called reinforcement.
1. TRUE
The job diagnostic survey will indicate whether an individual's motivating potential score (MPS), the amount of internal work motivation associated with a specific job, is high or low. If an MPS score is low, an attempt should be made to determine which of the core job characteristics is causing the problem. You next decide whether job redesign is appropriate for a given group of employees.
2. TRUE
Reinforcement theory attempts to explain behavior change by suggesting that behavior with positive consequences tends to be repeated, whereas behavior with negative consequences tends not to be repeated.
3. FALSE
The use of reinforcement theory to change human behavior is called behavior modification.
4. TRUE
Reinforcement is anything that causes a given behavior to be repeated or inhibited, whether praising a child for cleaning his or her room or scolding a child for leaving a tricycle in the driveway.
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I'm a MacOn and off for several years Apple Inc. has been running its "I'm a Mac" advertising campaign. In the ads, seen on television and on the Internet, actors play the roles of a Mac and a Windows PC. The actor that plays the PC, often known as the PC guy, John Hodgeman, is portrayed as a nerd, while the Mac guy, played by Justin Long, is (of course) the "cool" guy. The ads tout the many advantages of the Macintosh operating system, ranging from its ease of use to its freedom from the many viruses that plague Windows-based PCs. For example, in one ad the PC guy tapes a camera to his head to make a video only to be reminded that all Macs come with a built-in camera. In another the PC guy sings a country song bemoaning the problems of the Windows operating system.Refer to I'm a Mac.
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