Which of the following is not a major limitation of direct marketing?
a. high direct marketing clutter
b. dated prices and styles due to catalog printing dates
c. the ability to target niche markets
d. inability of customers to examine products prior to purchase
c
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Business ethics is concerned more with reasoning than answers.
Answer the following statement true (T) or false (F)
The director of your department attends one weekly meeting. Other than that, the director is seldom at the office and rarely responds to e-mails when you send questions pertaining to the organization. This is an example of ______.
A. authority compliance management B. impoverished management C. country-club management D. middle-of-the-road management
The issue of deciding when to record a transaction is solved by
A) properly classifying the transaction. B) deciding on a point of recognition. C) assigning historical cost to the transaction. D) analyzing the intent of management.
Research suggests that organizations are most likely to move from using prescriptive analytics to descriptive analytics.
Answer the following statement true (T) or false (F)