Professor Perlman was interested in comparing two textbooks to determine whether one used more sexist language than the other. Perlman counted the number of times a gender reference (ex: "he," "she," "chairman," etc.) appeared in each book. Perlman was doing:

a. latent content coding

b. manifest content coding.
c. quota sampling.
d. the ecological fallacy.
e. base counting.


b

Sociology

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Sociology

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Sociology