Marketing analytics is used to evaluate marketing performance in order to maximize efficiency and effectiveness.
Answer the following statement true (T) or false (F)
True
Marketing analytics is the practice of measuring, managing, and analyzing marketing performance to maximize its efficiency and effectiveness.
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Sabas Company has 20,000 shares of $100 par, 2% cumulative preferred stock and 100,000 shares of $50 par common stock. The following amounts were distributed as dividends: Year 1: $10,000 Year 2: 45,000 Year 3: 90,000 Determine the dividends per share for preferred and common stock for the first year
a. $0.50 and $0.10 b. $0.00 and $0.10 c. $0.50 and $0.00 d. $2.00 and $0.00
Direct operating margin may be used as a basis for evaluating departmental performance
a. True b. False Indicate whether the statement is true or false
An important part of reinforcing brands is providing uniform and unchanging marketing support
Indicate whether the statement is true or false
Critics claim that companies in the ________ industry are more likely to introduce planned streams of new products that make older models obsolete
A) automotive B) housing C) food and beverage D) consumer electronics E) music