Describe the five sustainable marketing principles
What will be an ideal response?
Consumer-oriented marketing acts from the consumers' point of view. Innovative marketing seeks real product and marketing improvements. Customer-value marketing exists when a firm puts most of its resources into value-building investments. When a company defines its mission in broad social terms rather than narrow product terms, it is practicing sense-of-mission marketing. Finally, societal marketing exists when the company makes its decisions by considering its own, consumers', and society's long-run interests.
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Before-tax profit equals After-tax profit? (1 ? tax rate)
Indicate whether the statement is true or false
Explain the concept of a value network
What will be an ideal response?
The three major components of a DSS are a data management module, a model management module, and a(n) _____ module.
A. network B. inference engine C. dialog D. knowledge base
Which of the following is the medium that transmits the message being communicated?
A. sender B. receiver C. channel D. noise