Axe has been a successful marketer of men's body spray, deodorant, and antiperspirants and is a division of Unilever. Axe supports a variety of fragrances and releases new products, which are supported by marketing efforts including racy advertising spots and a company-owned YouTube channel. The individuals who purchase Axe deodorant or body spray for their own personal use represent Axe's _____ market, while retailers such as Target, Kmart, Walmart, and grocery stores such as Kroger represent the company's __________ market.

A. primary; secondary 
B. consumer; business 
C. primary; reseller
D. reseller; derived


Answer: B

Business

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A. Come in early and stay late to observe others. B. Underpromise. C. Be aware of the power of first impressions. D. Make it easy for others to give you feedback. E. Overdeliver.

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Indicate whether the statement is true or false

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Indicate whether the statement is true or false

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