Based on the terms that fashion editors, film directors, and other cultural gatekeepers use to distinguish among beautiful models, marketing researchers proposed a four-category typology of female good looks. To which category would a person who is ethnic looking belong?

a. feminine/classic
b. sex kitten
c. sensual/exotic
d. cute/trendy


c. sensual/exotic

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Rhetorical criticism is not limited to public address. 2. The methods used in the critical approach are very different from those used in interpretivist approaches. 3. A critical approach avoids studying power within societal groups. 4. Researchers using the interpretivist approach primarily seek to understand and describe communication experience. 5. Storytelling is not one of the areas studied in family communication.

Communication & Mass Media

Across cultures, friendships are a matter of choice

a. true b. false

Communication & Mass Media

How can a listener be both curious and critical?

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Beginning speakers often

a. use large, forceful gestures. b. use gestures that show enthusiasm and confidence. c. use few gestures at all. d. use gestures that are precise and punctuate their words.

Communication & Mass Media