Sometimes speakers forget that their audience doesn't know as much about the topic as the speaker does. In doing so, what trap have they fallen into?

a. technicality
b. triviality
c. double focus
d. time


a

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media

Which of the following statements illustrates an internal

a. "Fourth, you should varnish the table." b. "Today I will discuss the materials you need, how to prepare the surface, and how to apply a new finish." c. "So, remember to wear safety goggles, work in a wellventilated area, and dispose of chemicals properly." d "Once you have assembled the necessary materials, you are ready to prepare the surface." e. "Don't buy new furniture. Save money by refinishing your old furniture."

Communication & Mass Media

Which of the following is NOT a good way to select voice talent?

a. Ask for a free audition so the client is comfortable with your choice b. Consider tone, inflection, accent, and timing as it relates to your concept c. Keep a file of various talents for future use d. Always pick the hottest voice talent in your market because that’s who people want to hear

Communication & Mass Media

Company X buys all of the ownership stakes of Company Z. Company X then assumes control of Company Z. Which term describes this situation?

a. litigation b. merger c. divestiture d. acquisition

Communication & Mass Media