The "Got Milk" campaign was intended to boost the sagging milk consumption among Californians in the 1990s
The campaign ads highlighted the inconvenience of running out of milk when intended to be used with certain foods, such as cookies or muffins, advising consumers to stock up on milk to avoid such inconveniences. The "Got Milk?" campaign an example of ________.
A) informational advertising
B) reminder advertising
C) institutional advertising
D) comparative advertising
E) reinforcement advertising
B
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The organizational dimension of an employee’s diversity ______.
a. can be unchanging or evolving b. is the most difficult dimension with which to categorize a person c. has little influence over how others perceive us d. has little effect on how we perceive others
If payment of bribes has been determined by the society to bring net happiness, and a rule allowing bribes exists, then rule utilitarians would allow the bribe
Indicate whether the statement is true or false
Of the following questions, which one should you ask yourself first as you begin to prepare a message?
A) What channel should I use? B) How can I impress my reader? C) Do I really need to write this e-mail, memo, or letter? D) How can I save my reader's time?
What happens if the police illegally seize evidence in violation of the Fourth Amendment?
A) The evidence will be excluded from use at trial. B) The defendant's arrest is nullified. C) The defendant is entitled to another trial. D) The defendant will be paid for the expenses of his defense.