A firm acquiring another firm at a different level of activity within a channel of distribution is known as
A. horizontal integration.
B. vertical integration.
C. a regrouping activity.
D. establishing a tying contract.
E. dual distribution.
Answer: B
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The management department at a local university began posting all assignments and other class materials to a course management website instead of creating a packet or printed materials for students to purchase each term. The management department is implementing a ______ innovation.
A. process B. product C. policy D. breakthrough E. reactive
Marketing mix is a set of decisions regarding price, product, customer targets, and competitor targets
Indicate whether the statement is true or false
Which of the following is NOT identified as part of being socially responsible?
A) providing opportunities for physically challenged people B) establishing work/life standards C) practicing fair pricing D) practicing cooperative government relations
Acceptance of mistakes, freedom to discuss ideas, and assignment of nonspecialists to problems are characteristics of creative organizations or departments.
Answer the following statement true (T) or false (F)