As part of the marketing mix, the makers of the calendar will be running an advertising campaign directed at working mothers. Another part of the marketing mix is sending salespeople to sell:
A) calendars to retail outlets
B) calendars to working mothers
C) organizational skills to working mothers
D) nostalgia to organizers
E) organizational skills to online reviewers
A
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The first step in the questionnaire design process is ________
A) specify the type of interview method B) identify the form and layout C) specify the information needed D) determine the content of individual questions
If a video game manufacturer required its resellers to stock a line of games based on the financially-disappointing movie War of the Worlds in order to carry games based on the very popular TV show Survivor, it would be an example of:
A. reciprocal selling. B. a tie-in sale. C. discriminatory selling. D. misrepresentation. E. a Green River dealership.
The first step in creating a management succession plan is to:
A) create a survival kit for the successor. B) groom the successor. C) promote an environment of trust and respect. D) select the successor.
In the 21st century, challenges for the USIA include all EXCEPT ________
A) expanding the public relations role of the executive branch B) developing worldwide information programs to address environmental issues C) supporting the war on drugs in producer and consumer countries D) building intellectual and institutional foundations of democracy in societies around the globe