Which step in Maslow’s hierarchy of needs includes friends and family?
A. esteem
B. love/belonging
C. safety
D. physiological
B. love/belonging
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Providing information in an advertisement is most useful in the business-to-business buying situation when members of the buying center are in the information search stage of the purchasing process
Indicate whether the statement is true or false
Which of the following is true of the BCG matrix approach?
A) It is inexpensive to implement. B) It does not have any limitations. C) It considers market growth rate to be a measure of market attractiveness. D) It describes consumer motivations and needs. E) It does not consider relative market share to be a measure of company strength in the market.
Which of the following is not an example of a qualitative factor?
a. quality of the product b. speed of delivery c. costs of shipping d. reliability of supplier e. appeal to consumers
Which survey method results in the worst response rate?
A. Mail B. Telephone C. Personal D. Internet