Product returns result in approximately how much cost to U.S. suppliers each year (in terms of % profit)?
a. 3.8%
b. 5%
c. 1%
d. 10%
a. 3.8%
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Which of the following conditions would cause the break-even point to decrease?
A) Total fixed costs increase B) Unit selling price decreases C) Unit variable cost decreases D) Unit variable cost increases
Deception is NOT shown in which of the following?
A. adapter movements B. duration of message C. empathic listening D. contradictory nonverbals
Which of the following statements concerning the value chain is false?
A. The value chain focuses on the entire production process, as well as the sale of the product and service after the sale. B. Successful firms are ones that operate within the entire value chain, thereby overseeing every aspect of the value chain for the customer. C. The goal of a value chain is to find areas where a company can either add value or reduce cost. D. If a company cannot compete in a specific area of the value chain, it might outsource that portion of the value chain to another entity which can perform it better.
As it relates to customers, the aim of marketing is to
A. increase profits by ensuring customers pay the highest price possible for a product. B. provide customers with value. C. generate repeat sales from each and every customer. D. reduce the number of customer complaints. E. accurately and truthfully advertise the product.