Explain why marketers need to understand views of consumers in dealing with the compatibility and complexity of innovations
What will be an ideal response?
Compatibility is the extent to which a new product is consistent with existing cultural values, customs, and practices. By anticipating compatibility issues early in the new-product development stage, marketing strategies can address such problems in planning communication programs, or there may be opportunities for altering product designs to overcome any consumer objections. Complexity is the degree to which consumers find a new product or its use difficult to understand. Perhaps if the consumer does not understand what a product can do or how to use it, the product will not be purchased.
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According to the MLA Style Manual, in the list of works cited,
A) the date comes immediately after the author's name. B) electronic sources are not included. C) the titles of books and periodicals are put in quotation marks. D) all the main words are capitalized in the titles of books and articles.
Gain on sale of qualified small business stock is taxed at a maximum rate of 15%.
Answer the following statement true (T) or false (F)
Klothing Company, a U.S. clothing designer, manufacturer, and retailer, reported a balance in prepaid insurance of $90.7 million, based on its financial reports dated March 31, 2013, the end of its fiscal year. Assume that of this balance, $24 million relates to an insurance policy with two remaining months of coverage. Select the correct journal entries that Klothing would make on April 30, 2013
(Assume that the firm closes its books monthly. Klothing applies U.S. GAAP, and reports its results in millions of U.S. dollars.) a. Insurance Expense $ 24 million Prepaid Insurance $24 million b. Prepaid Insurance $24 million Insurance Expense $24 million c. Insurance Expense $12 million Prepaid Insurance $12 million d. Prepaid Insurance $12 million Insurance Expense $12 million e. none of the above
Deductible interest expense incurred by a U.S. corporation will always be treated as a U.S. source deduction.
Answer the following statement true (T) or false (F)