Which stage of new product development requires management to estimate minimum and maximum sales to assess the range of risk in launching a new product?
A) concept testing
B) marketing strategy development
C) business analysis
D) product development
E) test marketing
C
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In marketing and sales messages, what is the primary difference between selling points and benefits?
A) Selling points are positive whereas benefits are not. B) Selling points focus on the user rather than the product. C) Selling points focus on the product rather than the user. D) Benefits are unrelated to the audience. E) Benefits focus on key features of a product.
When you are experiencing anxiety stemming from a concern about how your coworkers will respond to you, your communication apprehension is being caused by
a. formality. b. novelty. c. subordinate status. d. peer evaluation.
What are the SMART criteria for goals?
a. Specific, Measurable, Attainable, Realistic, and Transparent b. Specific, Measurable, Attainable, Result-oriented, and Time-bound c. Skill-based, Measurable, Attainable, Realistic, and Transparent d. Skill-based, Measurable, Attainable, Realistic, and Time-bound
The emergence of the cloud technology has restricted more mobile, portable opportunities for salespeople.
Answer the following statement true (T) or false (F)