Which of the following is not one of the three major types of attributes that are useful for understanding the differences between products and services?
A) search attributes
B) experience attributes
C) credence attributes
D) feature attributes
D
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Opinion leaders influence younger consumers but usually have little or no effect on adults seeking to make a major purchase
Indicate whether the statement is true or false
Which of the following is the drive to meet our fullest capacity (e.g., growth and feeling fulfilled as a person)?
A. physiological B. self-actualization C. esteem D. safety
Self-managing teams are different from traditional work groups because:
a. They have fewer members. b. There is no leader. c. The teams are more strongly linked to the organization’s hierarchy. d. They make greater use of consensus or democratic decision making. e. The leader is selected by those outside of the team.
Without authorization, Brady uses the trademark of Ciera Coffee Company to promote cheap, flavorless candy, which is not similar to Ciera's products but diminishes the quality of the coffee company's mark. This is
a. cybersquatting. b. typosquatting. c. trademark infringement. d. trademark dilution.