An international football player invites the media to hear his decision to retire from professional football. In front of a live audience, he announces his decision and explains his future plans as well. Which of the following public relations tools is illustrated in this scenario?
A. exclusives
B. community involvement
C. press release
D. press conference
E. social networking
Answer: D
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Which one of the following best explains the distinction between inventory and an operating asset?
a. ownership b. cost c. intent d. purchase price
New communications technologies like satellite TV and social media are likely to eliminate the need for markets to be geographically segmented as clusters of countries
Indicate whether the statement is true or false
Which of the following is an example of a good practice when developing a bad-news message??
A) ?Dan, a manager at Oak Inc., avoids providing reasons to support the refusal in his bad-news message. B) ?Aaron, a manager at Calibon Inc., avoids using "company policy" as a reason in his bad-news message. C) ?Meena, a manager at WillWare Inc., avoids emphasizing how her audience will benefit from a decision. D) ?Rachel, a manager at TechnoGram Inc., avoids using the inductive approach when developing a bad-news message.
The aging of accounts receivable method focuses on estimating the ending balance to be reported in the Allowance for Doubtful Accounts, whereas the percentage of credit sales method focuses on estimating Bad Debt Expense for the period.
Answer the following statement true (T) or false (F)