Which of the following statements explain mass customization?
A) Firms tailor their products and services to meet a customer's particular needs on a large scale.
B) Firms immediately provide communication to and receive feedback from customers.
C) Firms provide ways for clients to conduct business online without human assistance.
D) Firms market their products and services over vast distances.
E) Firms link Web sites to corporate databases to provide real-time access to personalized information.
A
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Identify the product-oriented promotion where free merchandise is provided with a purchase or some free or reduced-price item for which the buyer must send in proof-of-purchase, with or without money
A) sweepstakes B) premiums C) sampling D) off-invoice allowances
A computer connected directly to the Internet backbone-the highest speed communication channels-is called a host.
Answer the following statement true (T) or false (F)
Answer the following statements true (T) or false (F)
1. Unit cost per service is calculated by dividing total costs by the total number of services provided. 2. Knowing the unit cost per item helps managers set appropriate selling prices. 3. If a merchandising company determines that the unit cost to purchase a product is less than the unit cost to manufacture the product, the company should make a decision to begin manufacturing the product 4. The primary activity of manufacturing companies is to purchase goods from a wholesaler and resell them.
______ provide executives who are dismissed from a merged or acquired organization with typically large lump sum payments on dismissal.
A. Perquisites B. Golden parachutes C. Entitlements D. Social Loafers