How did Subway carry out their experiment to test the effect of $5 subs?
a. They lowered the price of the sub throughout the summer of 2008.
b. They tested the price of the sub at selected stores for a limited period of time.
c. They tested the price of the sub at their flagship store.
d. They conducted a survey to see if people would be willing to purchase the $5 sub.
b. They tested the price of the sub at selected stores for a limited period of time.
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