Bailey, a luxury car brand, has manufacturing units located across the United States, from where it exports to several Asian countries. The rising costs and a strong home currency have forced the organization to rethink its strategic plans
Based on the market holding strategy, which of the following actions is the organization most likely to take to maintain its competitive advantage in the Asian countries?
A) sell the product at a loss for a certain amount of time
B) increase the price of its exported products
C) accept lower margins to maintain competitive advantage
D) shift manufacturing units to the target countries
D
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