Thomas works with the marketing department of a fashion accessories company and was asked to appropriately market a new range of products. He decided to distribute free samples to a certain group to gauge their opinions
His idea was that the word-of–mouth influence of these people would motivate others to buy the product.
Which group was Thomas targeting?
a) Women
b) Baby boomers
c) Seniors
d) Millennials
a
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A trope is a change in the way words and concepts are used that gives those words and concepts a new meaning.
Answer the following statement true (T) or false (F)
Elianna, the accounts manager, is planning to invite her team members for lunch this weekend. She needs to know how many of her colleagues will be coming, so she can make reservations at the restaurant for the rightnumber of people
SoElianna sends out an email to the team with just a subject and no body content. The subject line reads, "Lunch. The Paradise Hotel, 06/03, Coming?" What aspect of email etiquette did Elianna leave out? a. Deadline b. Suggestion c. Solution d. Hint
What is the term used to describe dramatic sets of activities that bring together aspects of an organization's culture into a single event?
A) rituals B) rites C) collegial events D) corporate rituals E) organizational rituals
People who are perceived to be good listeners in work settings are more likely to be perceived as having
a. leadership qualities. b. cultural competence. c. hands-on experience. d. intrapersonal skills.