Thomas works with the marketing department of a fashion accessories company and was asked to appropriately market a new range of products. He decided to distribute free samples to a certain group to gauge their opinions

His idea was that the word-of–mouth influence of these people would motivate others to buy the product.
Which group was Thomas targeting?
a) Women
b) Baby boomers
c) Seniors

d) Millennials


a

Communication & Mass Media

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Answer the following statement true (T) or false (F)

Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media