Most B2B buying situations can be categorized into three categories: new buys, structured rebuys, and automatic rebuys.
Answer the following statement true (T) or false (F)
False
Most B2B buying situations are categorized as either new buys, modified rebuys, or straight rebuys.
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Worldwide spending on outdoor advertising amounts to about ________ of total ad spending
A) 1% B) 2% C) 4% D) 6% E) 10%
After developing a plan and allocating the merchandise, the next step in the merchandise planning process involves
A. analyzing the performance and making adjustments. B. replenishing the inventory levels. C. penetration of new markets. D. discussing buybacks with the vendors. E. planning for the following season.
______ are preferences for certain behaviors or outcomes over others.
a. Values b. Norms c. Ethics d. Beliefs
In which type of auction does the buyer list an initial price, in which only a lower bid can be submitted by the suppliers and the current lowest bid is visible to all suppliers as the auction progresses?
A. English auction B. Dutch auction C. sealed-bid, first-price auction D. second-price auction