Public relations, justifiably or otherwise, does not enjoy overwhelming public trust. Why is this? What are the complaints of PR pioneer Edward Bernay and others? If asked, could you mount a defense of contemporary public relations? If you can, how would you do it? If you cannot, explain why.
What will be an ideal response?
Answers will vary.
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Matching
Column A Column B _______ 1. Audience Analysis A. Human Perspective _______ 2. Value System B. Political Perspective _______ 3. Responsibility to Self and Others C. Dialogical Perspective _______ 4. Mutual Understanding D. Situational Perspective
What are the two elements of audience analysis that a speaker must consider when preparing for persuasive speaking?
A. identification of the target audience and assessment of audience motivation B. a raising of audience consciousness and anticipation of perceptual selection C. evaluation of audience consciousness and anticipation of selective perception D. assessment of audience commitment and an awareness of self-fulfilling prophecies
Before Matt ever begins to speak, Dennis assumes that Matt will say something insulting, disparaging, or disrespectful. Dennis is engaging in __________
a. selective listening b. defensive listening c. ambushing d. paraphrasing e. monopolizing
The status quo is defined as the current condition or present state of events
Indicate whether the statement is true or false.