Public relations, justifiably or otherwise, does not enjoy overwhelming public trust. Why is this? What are the complaints of PR pioneer Edward Bernay and others? If asked, could you mount a defense of contemporary public relations? If you can, how would you do it? If you cannot, explain why.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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Matching

Column A Column B _______ 1. Audience Analysis A. Human Perspective _______ 2. Value System B. Political Perspective _______ 3. Responsibility to Self and Others C. Dialogical Perspective _______ 4. Mutual Understanding D. Situational Perspective

Communication & Mass Media

What are the two elements of audience analysis that a speaker must consider when preparing for persuasive speaking?

A. identification of the target audience and assessment of audience motivation B. a raising of audience consciousness and anticipation of perceptual selection C. evaluation of audience consciousness and anticipation of selective perception D. assessment of audience commitment and an awareness of self-fulfilling prophecies

Communication & Mass Media

Before Matt ever begins to speak, Dennis assumes that Matt will say something insulting, disparaging, or disrespectful. Dennis is engaging in __________

a. selective listening b. defensive listening c. ambushing d. paraphrasing e. monopolizing

Communication & Mass Media

The status quo is defined as the current condition or present state of events

Indicate whether the statement is true or false.

Communication & Mass Media