Based on ________, the Campbell's Soup Company changed the labels of most of its soup cans.
A. online/e-mail questionnaires
B. neuromarketing studies
C. social media Facebook comments and Twitter tweets analysis
D. internal secondary data - sales reports on soup sales by flavor and package type (can or microwave bowl)
E. external secondary data - an article in the Journal of Consumer Behavior on ethnographic research
Answer: B
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The purpose of a cash flow statement is to
a. show the profits generated. b. show how cash was generated and used during a period. c. show the expenses incurred in doing business. d. show the revenue earned.
Cost-volume-profit analysis cannot be used when a firm produces and sells more than one product.
Answer the following statement true (T) or false (F)
At acquisition, debt securities are:
A. Not recorded, because no interest is due yet. B. Recorded at cost. C. Recorded at their cost, plus total interest that will be received over the life of the security. D. Recorded at cost plus the amount of dividend income to be received. E. Recorded at the amount of interest that will be received over the life of the security.
Shifting demand from peak to off-peak periods is beneficial if the discount given
A) during the off-peak period is more than offset by the decrease in cost because of a larger peak. B) during the off-peak period is more than offset by the decrease in cost because of a smaller peak. C) during the peak period is more than offset by the decrease in cost because of a smaller peak. D) during the peak period is more than offset by the decrease in cost because of a larger peak. c