Patty has been in operation for five years with a seasonal business, Patty's Pickin' Patch, offering U-Pick organic vegetables in season. Other services include hay rides around the farm and a corn maze. For each basic type of advertising, discuss what advertising media Patty would use and how these types would benefit the company.

What will be an ideal response?


For product advertising, Patty could make customers aware of the products and services such as the organic vegetables, hay rides, and corn maze. A newspaper, radio, or television advertisement could stress these products and drive potential customers to the website.

Institutional advertising would focus on the business (especially its five-year history) and should add to the credibility and the image of the business. This advertising would be best for the website.

The same advertisement could be used to promote both the product and the institutional themes. Both should be consistent in either informing, persuading, or reminding customers of what Patty's Pickin' Patch can offer.

Business

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