What are the three media categories with which public relations practitioners work?
A) print, broadcast, and online
B) controlled, free, and organizational
C) endorsed, free, and advertised
D) paid, owned, and earned
D
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Nestlé in Brazil is using door-to-door selling to reach low-income neighborhoods; Dell computers provides home delivery for its products; Avon is using sales representatives and other companies are using other methods to reach consumers
Describe different channels that can be used for reaching the customers.
Customer use of social media gives marketers complete control over their brands
Indicate whether the statement is true or false
Which of the following statements is true?
A) A company's value chain is not part of its supply chain. B) A manufacturer's supply chain typically includes research and development and customer service. C) A company's supply chain includes the value chains of its suppliers. D) Your supplier's suppliers are part of your value chain.
Which of the following is a best method for raising employee awareness and encouraging a high-integrity work culture with ethics training?
a. Instruct employees in ethical issues common to other types of professions so they gain a global understanding of what a high-integrity workplace might look like. b. Instruct employees in the widest variety of ethical issues that they could potentially encounter. c. Instruct employees in the most common ethical issues they are likely to face. d. Allow employees to guide their own training by instructing them only about ethical issues they believe they are likely to face.