________ theory assumes that we all have differing needs for various types of information and hence use the media at different times for different reasons

a. Cultivation theory
b. Uses and gratifications
c. Elaboration likelihood model
d. Surveillance theory


b

Communication & Mass Media

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Girls and women are more likely than boys and men to use social media to create or enrich relationships

Indicate whether the statement is true or false

Communication & Mass Media

A more scientific term for first impressions is

a. halo effect. b. recency effect. c. sensory effect. d. primacy effect.

Communication & Mass Media

A student is giving a speech based on questions of fact; this fits most logically into a _______ organization, in which each reason is given approximately equal weight

a. topical b. comparison-and-contrast c. cause-and-effect d. spatial

Communication & Mass Media

A(n) ________ device is a memory aid that helps people recall important information.

A. alliteration B. recall C. mnemonic D. memory enhancement

Communication & Mass Media