Which of the following is NOT true about online advertising?
a. many commercial Web sites do not feature advertising.
b. businesses are still figuring out a sustainable income model for online content.
c. online advertising offers more opportunities for precise audience targeting than traditional advertising.
d. ad robots can eavesdrop on online conversations to analyze what type of ad to send to a
consumer.
ANSWER: a
You might also like to view...
Joseph Pulitzer:
a) affected the character of the entire daily press of the country; b) upset the status quo and furnished a new formula for the metropolitan daily; c) introduced a new definition of sensationalism; d) stimulated circulation by constant exposés and stunts; e) all of the above
Citing statistics in the introduction works best when __________.
A. they are drawn from a small survey B. they are rounded off C. they are accurate but not well known D. they confirm beliefs commonly held by half the audience
Which of the following is true of using presentational aids?
a. They address diverse learning style preferences of an audience. b. They make the speakers feel powerless and dependent on the aids they use. c. They undermine the verbal message of a speaker. d. They compensate for a speaker’s lack of knowledge or competence.
Artist M.C. Escher's lithograph Bond of Union strikingly illustrates the core claims of coordinated management of meaning (CMM). It depicts how persons-in-conversation are making the social worlds of which they are a part. Identify one of the parallels between the depiction and the theory.
A) The mood and manner that persons-in-conversation adopt play an insignificant role in the process of social construction. B) An individual's social world is something he or she finds or discovers. C) The experience of persons-in-conversation is the primary social process of human life. D) The way people communicate is far less important than the content of what they say.