In the strategic decision-making theory of leadership, the primary tasks of senior leaders ______.
A. monitor the environment
B. analyze potential problems
C. seek opportunities
D. all of these
D. all of these
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Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________.
A) data management B) data marketing C) data governance D) data accumulation E) data mining
People's moods and behaviors are strongly influenced by their physical surrounding. Two dimensions, ________, determine whether a shopper will react positively or negatively to a store environment
A) color and size B) size and activity C) arousal and pleasure D) perceived risk and level of involvement E) motivation and self-concept
The percentage analysis of increases and decreases in corresponding items in comparative financial statements is referred to as horizontal analysis
Indicate whether the statement is true or false
Natasha Talbott was interested in a new set of golf clubs. She discussed the various types with some knowledgeable friends and relied on their advice. Natasha's friends were acting as
A. a lifestyle group. B. a social class. C. an economic influence. D. routinized decision-makers. E. a reference group.