Two companies provide ratings data for broadcasting and cable throughout the year. What are they?
a) FCC and CNN
b) Nielsen and Arbitron
c) NAB and FCC
d) Nielsen and Gallup
b
Communication & Mass Media
You might also like to view...
_____________communication requires you to be truthful, accurate, honest, and reasonable
A. Critical B. Confident C. Ethical D. Literate
Communication & Mass Media
The values held by a universal audience are
a) found by polling an audience b) considered reasonable by most people c) shared by all members of one culture d) all of the above
Communication & Mass Media
Explain how you use a holdings database to locate sources. Also, explain what types of sources you are most likely to find in the holdings database.
What will be an ideal response?
Communication & Mass Media
_____ refers to wording your attention-getter so that it generates uncertainty and excites the audience.
a. Joke b. Action c. Personal reference d. Suspense
Communication & Mass Media