Two companies provide ratings data for broadcasting and cable throughout the year. What are they?

a) FCC and CNN
b) Nielsen and Arbitron
c) NAB and FCC
d) Nielsen and Gallup


b

Communication & Mass Media

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_____________communication requires you to be truthful, accurate, honest, and reasonable

A. Critical B. Confident C. Ethical D. Literate

Communication & Mass Media

The values held by a universal audience are

a) found by polling an audience b) considered reasonable by most people c) shared by all members of one culture d) all of the above

Communication & Mass Media

Explain how you use a holdings database to locate sources. Also, explain what types of sources you are most likely to find in the holdings database. 

What will be an ideal response?

Communication & Mass Media

_____ refers to wording your attention-getter so that it generates uncertainty and excites the audience.

a. Joke b. Action c. Personal reference d. Suspense

Communication & Mass Media