Which of the following is the best advice to follow when placing a business phone call?
A) Use professional vocabulary and courteous language.
B) Realize that the responsibility for ending a call lies with the caller.
C) In the introduction of the phone call, name the person you are calling, identify yourself and your affiliation, and give a brief explanation of your reason for calling.
D) All answer choices are good tips to follow when placing business phone calls.
D
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Selling is not the most important part of marketing. Explain why not
What will be an ideal response?
E-mail and the Internet
a. enhance your ability to concentrate. b. can be time wasters. c. can help you focus on the tasks at hand. d. all of these choices.
A large electronics manufacturer has focused on the computer and office machines markets
Recently, it introduced a video cassette recorder. The manufacturer has frequently considered entering the home entertainment markets, but recently proposed merging with a television and stereo equipment manufacturer rather than entering the market itself. This merger could be challenged on the basis of: A) The market extension theory. B) The improper line of business combination theory. C) The fraud on the market theory. D) The potential competition theory. E) The forward vertical merger theory.
Local firms with firm specific assets that are transferable across national borders and are in industries with low pressure to globalize should expand into overseas markets that are similar to their home markets. This is referred to as a(n) ________________ strategy.
(a) Extender (b) Contender (c) Dodger (d) Defender