The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase
A) perceived performance
B) brand personality
C) market reach
D) consumer market
E) market share
A
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James leads a training and development team. He expects excellence, sets challenging goals, and expresses confidence that all team members are capable of doing their part to meet and exceed the goals. According to revised path-goal theory, James is using a(n) ______ leadership style.
A. representation and networking B. interaction facilitation C. supportive D. work facilitation E. achievement-oriented
The net marketing contribution for TRX Inc. is $25 million, and sales revenues equal $150 million. Calculate the marketing ROS for TRX
A) 15% B) 26.3% C) 25% D) 306% E) 16.6%
A general agent:
A. is an agent who does not possess the authority to contract on behalf of the principal. B. acts for the principal in a number of transactions over a period of time. C. is authorized by the principal to do a specific act. D. has a limited range of implied authority than a special agent.
Which of the following is not considered a special journal?
A) purchases journal B) cash receipts journal C) general journal D) cash payments journal