Which term is used by Benoit to describe a company that admits guilt and apologizes for a problem?

a. compensation
b. mortification
c. differentiation
d. minimization


b. mortification

Communication & Mass Media

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Research on opinion leaders conducted in the 1940s provides an example of ______.

A. Secret 1--The media are essential components of our lives B. Secret 3--Everything from the margin moves to the center C. Secret 5--All media are social D. Secret 7--There is no “they”

Communication & Mass Media

In a brief essay, explain what Kevin Kelly’s theory of “1,000 True Fans” is and . In a brief essay, explain what Kevin Kelly’s theory of “1,000 True Fans” is and

What will be an ideal response?

Communication & Mass Media

When Keaton conducts meetings, he always exhibits certain characteristics such as: interrupting other employees, trying to talk over others when he disagrees, and using technical words that are unfamiliar to employees at lower management levels

Keaton is displaying signs of: A. Power games B. Information omission C. Polarization D. Assertiveness

Communication & Mass Media

Identify and describe two methods critical scholars use in their research on culture

Please provide the best answer of the statement.

Communication & Mass Media