To choose the best advertising medium, you have to
A. decide what must be said.
B. decide on promotion objectives.
C. know the cost of alternative media.
D. decide what target market(s) should be reached.
E. All these answers are correct.
Answer: E
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Bar codes are also known as:
A) unique purchase codes. B) universal producer codes. C) unique producer codes. D) universal product codes.
Which of the following is not a reason why an efficient supply chain is important to retailers?
A. Higher return on investment B. Strategic advantage C. Improved product availability D. Trendier merchandise E. Improved in-stock position
During the current year, Simpson, Inc. incurred $9,000 in fixed costs and $13,000 in variable costs. If the number of units produced is halved next year, the company will incur $4,500 as fixed costs and $6,500 as variable costs
Indicate whether the statement is true or false
They have found a very nice town house available for $200,000. Assuming a 20% down payment and a 30-year fixed rate mortgage at 6.65%, what will their PITI be? Annual property taxes are $2,400 and homeowner's insurance premium is $900 per year
Hector a Maria have been married for almost one year now and are thinking about buying a house. Maria is an executive for a large, multi-national corporation with offices around the world. She has been told by her company that she will be transferred to a new location every three years. Hector is a car salesman and he is willing to move to wherever Maria gets transferred. Together they make $8,000 in gross monthly income and pay 40% in taxes and withholdings every month. Between them they have monthly payment of $400 in student loans and $700 in car loans, and their credit cards payments average $450 per month. They currently lease a luxury condo for $1,400 per month. They travel to Cancun every Christmas. Since they both work a lot of hours, they eat out at restaurants for most meals. They currently have nothing in savings but Hector's grandparents have said they will give them a 20% down payment for the new home. A) $1,027.14 B) $1,283.93 C) $1,302.14 D) $1,558.93