Edvard works at a ski shop. He has just gotten a shipment of new snowboards and realizes that the company has priced its snowboards higher than the rest of the boards in his shop. Since Edvard took a marketing class in college, he knows that the company is most likely using ________.
A. product line pricing
B. captive pricing
C. price bundling
D. reference pricing
E. prestige pricing
Answer: E
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________ decision making should be used when strong commitment to a decision is needed and there is a low probability of acceptance if the decision were to be made by one person.
Fill in the blank(s) with the appropriate word(s).
What would the employee turnover be if the store had ten positions for management trainees and four employees voluntarily left their jobs during the year?
A. 160% B. 140% C. 40% D. 60% E. There is not enough data to determine a correct percentage
Which of the following type of communication is not especially difficult when using virtual technologies?
a. complex b. frequent c. interpersonal and sensitive d. emotionally charged
Information that can be obtained only through personal observation and questioning is amassed by which selection method?
a. case method b. job analysis c. interview d. achievement tests