If Deckers Inc, a producer of home siding, decking, and other wood products, focused its marketing efforts to home construction companies only, it would be using a(n) ____ strategy. If it sold the same products to both construction companies and DIY retailers such as Home Depot, it would be using a(n) ____ strategy.
A. undifferentiated; undifferentiated
B. undifferentiated; differentiated
C. differentiated; multisegmented
D. concentrated; differentiated
E. concentrated; concentrated
Answer: D
You might also like to view...
Adam Smith argued that the creation of wealth is a proper concern of government.
Answer the following statement true (T) or false (F)
Organizational software packages often include ________ features that allow the software to be modified to meet organizational requirements
A) automation B) object oriented C) programming D) design E) customization
Which of the following is software used to create, maintain, and provide controlled access to databases?
A) Network operating system B) User view C) Database management system (DBMS) D) Attribute
A professor hypothesizes that there will be a relationship between couples’ listening skills and length of marriage. She has a _______.
a.One-tailed hypothesis b.Invalid hypothesis c.Valid hypothesis d.Two-tailed hypothesis