Why is there a concern about ethics in the nonprofit field?
What will be an ideal response?
• Scams have occurred in the charity field
• Marketing for social issues (AIDS and Abortion) has forced marketers to consider whether their methods are appropriate and justifiable
• Market research probes subjects considered taboo to certain ethnic and religious cultures
• There is a greater concern in society in general about ethics (Sarbanes-Oxley)
• There have been high-profile ethical breaches in the nonprofit world, such as United Way
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Emotional appeals:
A) have been used more frequently in business-to-business ads in the past decade B) are designed to evoke cognitive responses C) primarily describe product attributes D) are difficult to create on television
Explain how companies select, motivate, and evaluate intermediaries or channel members
What will be an ideal response?
According to the human resource management school, how are efficiency, equity and voice achieved in society? What does this school of thought have to say about the role of government and unions?
What will be an ideal response?
The total risk associated with an investment can be divided into _____.
A. systematic risk and nondiversifiable risk B. firm-specific risk and unsystematic risk C. market risk and firm-specific risk D. market risk and nondiversifiable risk E. firm-specific risk and total risk